That's the case for Pakistan's most popular televangelist, Aamir Liaquat, who's just been rehired by the country's top TV channel despite accusations that he provoked deadly attacks in 2008.
Liaquat, 41, is once again the face of Pakistan's biggest and richest private TV station, Geo TV. He also appears in commercials for everything from cooking oil to an Islamic bank. During the Muslim holy month of Ramadan, he's been broadcasting live 11 hours a day — while fasting — and drawing record ratings.
"I say peace be with you, from the deepest core of my heart, with all sincerity and respect," he says warmly to viewers.
But the beaming TV personality has not always sounded so benign.
Four years ago, Liaquat did an hourlong special on a religious sect known as the Ahmadis. They consider themselves Muslim. But under a constitutional amendment in Pakistan, they are banned from calling themselves Muslim.
They believe in the Prophet Muhammad. But they also believe in Mirza Ghulam Ahmad, a 19th-century figure they believe was the messiah. Many Muslims call that blasphemy.
On live TV in 2008, Liaquat condemned the Ahmadis' messiah.
"He was like a dead body in terms of morality and character," Liaquat said. "He never spoke the truth and never kept his promises. He was a coward. His speech and writings make me vomit."
Then he sat nodding in approval while a guest mullah said people like the Ahmadis' messiah should be killed.
"Anyone who claims to be a prophet is an infidel, and deserves to be murdered," Maulana Muhammad Ameen said.
A Surge In Targeted Killings
Since that broadcast, violence has left hundreds of Ahmadis dead. Ahmadi Najm's husband — a pediatrician with his own clinic — was one of them.
"It was the 17th of August, 2010," Najm recalls. "He was closing his clinic, and had just started his car, and they came — some unknown people. They fired. At the spot, he was dead. He got about 30 bullets in his chest."
The 33-year-old widow speaks from a safe house in Karachi, where Ahmadis hide during bouts of violence against them.
Behind a padlocked door, Najm and her three children huddle together. Her baby girl was just 2 1/2 months old when her father was killed.
"My relatives called me, and they said, 'Your husband ...' " she stops, sobbing. "He was a very good husband, a very good friend of mine, and a very good father. And a very good doctor, also."
And there are many others at the safe house: a man whose 80-year-old father was gunned down while watering his garden. Another whose 30-year-old son was killed after a newspaper published his address. And a survivor — 34-year-old Mohammad Aslam Bhatti, whose jaw is wired shut after a bullet passed through his head.
"I put my hands like this, to ask, 'Why are you killing me? Please spare me," Bhatti says. "They just opened indiscriminate fire. And then I fell down."
Fired, Then Rehired
No suspect has been arrested in any of these cases. Ahmadis have long been persecuted in Pakistan, but community leader Masood Ahmed Khan says targeted killings surged after Liaquat's broadcast.
"So we as a community always blame him. You know, the blood on his hands doesn't mean that he killed somebody directly — but he instigated it," Khan says.
Liaquat refused multiple requests from NPR for an interview, but sent a message through his manager emphasizing his popularity in Pakistan.
He lost his job at Geo TV over the Ahmadi program and the violence that ensued. But a rival channel scooped him up before long. And this summer, Liaquat returned to Geo TV with fanfare — and an even bigger salary.
Nadeem Paracha, a Pakistani journalist, says the way Liaquat's comeback was advertised was "just sickening."
"How can you bring back a person who's been accused — not only by the Ahmadi community, but by a lot of people? There's so much evidence there," Paracha says. "How can you call the same guy back?"
That's a question for Liaquat's boss, Imran Aslam, the president of Geo TV.
"He is a broadcaster par excellence. But he must know his parameters," Aslam says.
He says he rehired Liaquat on the condition that he sign a new code of ethics.
"We wanted to know whether he had, I wouldn't use the word 'repented,' but certainly [would be] a little more careful," Aslam says.
Minorities Are Wary
Still, the TV executive acknowledges that bringing Liaquat back could be a gamble.
"Not only the Ahmadis, but there's a large section of the liberal population of Pakistan, which is fearful of what he could unleash. So it's a double-edged sword," Aslam says. "The guy could become a Frankenstein monster — I don't deny that. But I think he's been chastised a bit — and chastened a bit, too."
So Liaquat is back on TV, more popular than ever. For the slain pediatrician's widow, Najm, that's scary proof that intolerance is accepted — even rewarded — in Pakistan's mainstream media.
Najm says her children face it in schools, from classmates as young as 6 or 7.
"Their fellows ask, 'Are you Shia or are you Sunni? Oh, you're Ahmadi? Ahmadis are not Muslims,' " Najm says.
Pakistan's government has a media regulation group whose job is to police the airwaves for hate speech. But the group, which goes by its acronym PEMRA, has opened few investigations in its 10-year history — and none in defense of religious minorities. Critics accuse the agency of bowing to popular media figures like Liaquat, rather than doing the job it was created to do.